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Understanding What Fair Trade Is

Through this system of exchange artisans from different parts of the world, mainly from developing countries, are given the opportunity to participate in the international trade without selling out, they are compensated for their artistry and hard work in a fair and ethical way.  Artisans are able to capitalize their creativity through the help of fair trade funding and cooperatives to venture in the competitive global market.

According to the World Fair Trade Organization or the WFTO, Fair trade is a system of exchange that seeks to create greater equity and partnership in the international trading system by:

-  Providing fair wages in the local context,

-  Supporting safe, healthy, and participatory workplaces,

-  Supplying financial and technical support to build capacity,

-  Promoting environmental sustainability,

- Respecting cultural identity,

- Offering public accountability and transparency,

- Building direct and long-term relationships, and

-  Educating consumers.

photo credit: World Fair Trade Organization

Fair Trade empowers and gives hope to the poorest of the poor that they, too, can succeed in the international market and help themselves to rise through poverty and live a better life and brighter future for their children.

In fair trade, producers or artisans are thought not just the value of hard work but encourages them as well to take the initiative to work their way to better their lives especially in the developing countries.  Through fair trade, they are expected to embrace independence as opposed to relying solely on the aid or charity from other people.

By providing them the opportunity and the break they needed to compete fairly in the market trade, their confidence is tremendously improved allowing them to continue on creating quality fair trade products or produce that will mark their place in the trading world.  Fair Trade also stresses the importance of building relationships as well as recognizing cultural identities in order to achieve a successful and worthwhile commerce trading.

Always remember that by supporting fair trade products in the market, it will not only produce job opportunities for these artisans which will empower their families economically but will also protect the environment by promoting a more sustainable lifestyle. 


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